We uniquely combine intelligence consultancy with executive coaching
About us
Marix believes competitive, customer, and market intelligence drive sustainable growth, enabling companies to outpace the market. With 30 years of experience, we merge academic theory and practical expertise to transform intelligence investments into results. Our strategic consulting and executive coaching help clients unlock full potential and achieve success.
Intelligence is the future sustainable competitive advantage
In today’s world, products, pricing, and features are no longer enough to differentiate a business. The real edge lies in understanding market trends, customer behavior, and anticipating the strategic moves of competitors and disruptors. Proactivity, fueled by intelligence, is what propels businesses to grow faster than the market. Simply put, best-in-class intelligence is the ultimate differentiator for success.
Our approach: combining theory with practice
Marix offers a unique blend of practical, results-driven expertise. We combine deep academic knowledge with proven theoretical models and best practices, backed by over 30 years of hands-on experience. Our approach ensures that investments in intelligence development yield real, tangible payoffs.
What sets us apart?​
We go beyond traditional consultancy. Marix provides not only intelligence consulting (advising on structure, portfolio, processes, and tools) but also executive coaching and business mentoring. This combination of these services helps unlock both organisational and personal potential, leading to maximum performance. Marix makes your company more successful, but on top of that, we also ensure you, the executive, feel more fulfilled and empowered in your role. Let us help you stay ahead of the competition, driving success for both your business and yourself.​
Joost Drieman
Joost is the founder and CEO of Marix.
He is our senior business professional with over 35 years of experience in international business development, strategy, intelligence, and executive coaching. Operating at executive leadership level, with a proven track record to build and optimize both market & business intelligence as well as strategy & business development departments.
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By combining consultancy and coaching, he turns these departments into respected and relevant organizations that deliver high quality added value to support strategic business decision and contribute to growing the company faster than the market. He worked with 80+ companies!
​People see Joost as a dynamic, charismatic individual, interacting with the stakeholders and having the ability to explain difficult topics in an easy understandable way, with a touch of humour. He is often quoted for his dedicated management style and exceptional presentation skills (dynamic, motivational, compelling and interactive).