Impact

1. Challenge

"As the person responsible for global sales, one question kept me awake at night: why are we really winning or losing deals and what would it take to win more? The usual explanations, price and features, felt too easy, and often wrong."

2. Marix' approach

• Built a global win-loss analysis program that revealed the real reasons behind decisions.
• Examined the full sales process, including the questions asked and those left unasked.
• Identified customer decision criteria, evaluation rules, and product-related factors.
• Uncovered the subtle drivers and perceptions that ultimately shaped the final choice.

3. Outcome

"The clarity gained was game-changing. Within one year, our win rate jumped from 56% to 71%, an increase worth nearly $50 million."

1. Challenge

"I run a company with €650M in revenue, and like every CEO, I want us to stay successful and keep growing. But the world today is incredibly complex. Geopolitical tensions, economic uncertainty, sustainability pressures, cultural friction: it all makes the future harder to read than ever. I kept asking myself: How do we stay ahead? What will the future bring? And how can I be sure our strategy will hold up in a world that changes this fast?"

2. Marix' approach

• Recommended and delivered a focused scenario-planning workshop.
• Guided leaders through multiple potential futures in just half a day.
• Co-created strategies to stay competitive and win in each scenario.

3. Outcome

"The impact was remarkable. I left feeling prepared, equipped, and confident no matter which direction the world turns next."

1. Challenge

"When I was promoted to Vice President, with responsibility to manage the business analysts, I was thrilled but also overwhelmed. The trust placed in me was an honor, yet inside I questioned everything: Am I truly ready? Do I have the skills, the experience, the confidence to lead this team well?"

2. Marix' approach

• Delivered executive coaching: combining leadership development with consulting.
• Ran a focused six-month, 12-session coaching program.
• Developed self-awareness, communication, motivation, and resilience.
• Strengthened workload management and interpersonal effectiveness.

3. Outcome

"The transformation was real. I became more grounded, more confident, and far more effective. My team felt the difference. The CEO saw it too."

1. Challenge

"When I stepped into my role as Head of Strategy, one thing became clear fast: we were flying blind. Our business insights were simply not good enough. So I brought in Marix to help build a real insights capability."

2. Marix' approach

• Mapped all key stakeholders across the business.
• Identified what each stakeholder truly needed from insights.
• Designed a practical development program aligned to those needs.
• Delivered clear quick wins while building toward long-term capability.

3. Outcome

"Within six months, the team was already seeing measurable business growth, powered by sharper insights and smarter decisions."

1. Challenge

"We were the number 2 in our market, close to the top, but not quite there. At the same time, a very aggressive number 3 was pushing hard to overtake everyone. The pressure was real, and we urgently needed clarity on how to compete and win in this shifting landscape."

2. Marix' approach

• Partnered with customer on an intensive, high-impact competitor simulation.
• Gained a clear and honest view of competitor strengths and weaknesses.
• Identified how their capabilities compared against the market.

3. Outcome

"Those insights became the foundation of a bold new strategy. The result? We've caught up with the market leader and are still growing."