How a 30-year-old military term keeps us defensive and why it’s time to PIVOT. For over three decades, corporate boardrooms have leaned on a single, ubiquitous crutch to explain away missed forecasts, broken supply chains, and strategic missteps. VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) is an acronym that the U.S. Army War College first coined to describe the post-Cold War geopolitical landscape. It was later adopted by business leaders to rationalise a turbu

One of the greatest challenges in business is making decisions about a future that has not yet happened. Markets change, technologies emerge, competitors react, regulations evolve, and customer expectations shift. And especially nowadays we are facing much more uncertainty. There are Geopolitical tensions, economic challenges, sustainability issues, sociodemographic changes, technology disruptions, and so on. All these phenomena make the world even more uncertain that it was.

The world has become harder to predict Business leaders today face uncertainty from multiple directions at the same time: geopolitical tensions, AI disruption, inflation, supply chain instability, cyber threats, changing customer behavior, labor shortages, climate regulation, rapid technological change, and so on. Assumptions that seemed valid yesterday can suddenly become obsolete. Yet many organizations still build their strategy around a single expectation of the future: “